Peacock Alley is going on the road with retro cool, selling linens out of their trunk, so to speak. And doing it in style.
Peacock Alley's restored 1977 Airstream named "Steel Magnolia" is changing the way linens are sold. She (Steel Magnolia) brings the trunk show to your very own doorstep. She may look like a silver bullet--cold and uninviting--but step inside to a haven of soft, comfy textures and soothing neutrals reminiscent of a fluffy feather bed.
The Silver Home Tour is hitting the nation city by city, store by store, giving customers a rare opportunity to learn about the Peacock Alley lifestyle and their wonderful collection of linens. And have a little fun doing it!
Steel Magnolia will visit key Peacock Alley accounts and host parties where guests are given a tour of Steel Magnolia. They will hear more than they ever wanted to know about linens and a history of the iconic company from Peacock Alley's owner Josh Needleman--who can't stop talking about sheets! Customers can sip an umbrella'd cocktail or two before heading into their favorite linen store to shop for more Peacock Alley.
Josh's brother Jason was happy to get him out of the office. Josh didn't seem to mind a traveling office either.
"We want to promote Peacock Alley's heritage and make it fun, flirty and a little cool at the same time," said Josh. "Just like Peacock Alley's linens, Steel Magnolia is sleek, classic and sexy. The more you use it the better it gets!"
Ultimately, Peacock Alley's plan is to take The Silver Home Tour global. "Right now it's an airstream, next it will be a train, a plane and then a space shuttle," jokes Josh.
"I want to travel the globe converting sleep lovers to Peacock Alley disciples."
Check out The Silver Home Tour in a city near you: